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An introduction to the blog of Michael Pawlicki.

An eCommerce Project Manager and an Imperial College London graduate responsible for the marketing strategy of a start-up company involving the design, deployment, delivery and ongoing assessment of an innovative application programming interface (API)-based system. His personal strengths are in keeping an overall view of the direction of the project, team formation, operation and cohesion and the brand management online. Michael has hands on experience in managing projects that use search engine optimisation (SEO), Pay-per-click (PPC) advertising, Payment Card Industry Data Security Standards (PCI DSS), extensible mark-up language (XML), payment technologies on mobile devices, online reputation management, mobile compatible sites, and evaluating how all the tools in this palette can be put to good advantage within an overall strategic marketing policy.

Michael Pawlicki